Boreal Night Riding More Popular Than Ever

12/19/2007

Boreal Night Riding More Popular Than Ever

For Immediate Release

Media Contact: Jon Slaughter/Nicole Shearer
Boreal Mountain Resort
pr@borealski.com/nicole@switchbackpr.com
530.426.3666 x184/530.550.2252

BOREAL NIGHT RIDING MORE POPULAR THAN EVER

DONNER SUMMIT, Calif. (Dec. 18, 2007), - Just because the sun is setting, doesn’t mean skiers and riders need to stop enjoying their day on the slopes. Boreal Mountain Resort is proud to offer improved night lighting this season with runs that are brighter than ever.

Open from top to bottom, Boreal welcomes those with busy schedules well into the evening as their night riding starts at 3:30 p.m. and goes until 9 p.m. With double the number of lights in the lower park and four added lights to Upper Prospector, guests will enjoy access to Boreal’s upper and lower terrain park and halfpipe. Cost for night skiing is $25 for adults and $12 for children ages five through 12.

“We’ve got a great product in our night operations that most of the other resorts in Lake Tahoe don’t offer,” said Jody Churich, general manager for Boreal. “In fact, so far this year we’ve seen a 100 percent increase in night pass sales and our night ticket sales have exceeded our expectations as well.”

Racers can still enjoy the eight new lights added to the race course last season. Boreal’s race arena is available for lane training both during the daylight and at night.

Boreal nights will extend through March (weather permitting), though Boreal will close at 4 p.m. on Christmas Eve.

With 14 to 19 inches of new snowfall from the current storm cycle and more on the way, Christmas came early for Boreal as conditions will be stellar for the holiday weekend. For more information about night operations and current conditions visit www.rideboreal.com.

Boreal offers the closest, most convenient access off Interstate 80 atop Donner Summit, just 90 minutes from Sacramento, 35 minutes from Reno and only six minutes from Truckee. Boreal Mountain Resort offsets 100 percent of its electricity by purchasing green power.
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